Norfolk is pleased to announce a data-sharing partnership with Waze, the free, real-time crowdsourced traffic and navigation app powered by the world’s largest community of drivers.
Designed as a free, two-way data share of publicly available traffic information, the Connected Citizens Program promotes greater efficiency, deeper insights and safer roads for citizens of Norfolk.
The Waze Connected Citizens Program has nearly 500 partners around the world and gives municipal leaders an unprecedented look at real-time road activity, empowering partners to harness real-time driver insights to improve congestion and make better informed planning decisions. Established as a two-way data share, Waze provides partners with real-time, anonymous, Waze-generated incident and slow-down information directly from the source: drivers themselves. In exchange, Norfolk provides real-time government-reported construction, crash and road closure data to Waze to return one of the most succinct, thorough overviews of current road conditions today.
“As an international leader in resilience, Norfolk understands the importance of working with partners to proactively find solutions to the challenges we face,” said Douglas L. Smith, Norfolk City Manager. “Norfolk is thrilled to partner with the Waze Connected Citizens Program to provide and collect data that will allow people and City staff to make informed decisions regarding travel in our City.”
The Waze map evolves with every driver and data point it receives, promoting safer roads and sharing more knowledge with Wazers about potential delays to their commutes. The Connected Citizens Program yields even more data, giving local citizens a greater ability to circumvent road closures and traffic jams within the app. Norfolk can also provide Wazers with advanced notice of major traffic events such as parades and dignitary visits that will affect their daily routes.
“We’re thrilled to partner with Norfolk and empower the city with a deeper understanding of real-time traffic conditions,” said Thais Blumenthal de Moraes, Connected Citizens Program Global Lead. “This two-way data share gives Norfolk anonymous driver and road insights so they can make better planning decisions while saving resources. Ultimately, we hope that our partnership can help reshape the city to better accommodate the citizens’ needs.”
It is critical that prospective partners show their dedication to citizen engagement and commit to use Waze data to improve city efficiency. Waze Partners are also expected to measure and share their findings with other municipal organizations, developing case studies that serve as keys to a global set of improvements which can be made for collective mobility.