The Virginia Museum of Contemporary Art (MOCA) and the ViBe Creative District (ViBe) in partnership with the City of Virginia Beach Office of Cultural Affairs will host internationally renowned artist, Maser, for an artist residency in July.
Maser will create a large mural on the back of MOCA’s building (that faces I-264 heading west), a sculptural installation in the pop-up park across the street from the Convention Center and an entertainment stage in ViBe Park on Cypress Avenue between the Virginia Beach Library and Wareings Gym plaza. The latter two projects will echo a colorful maze of striped wooden squares the artist designed and painted in a park in Copenhagen, Denmark.
“I’ve been following Maser’s career for several years now,” said Alison Byrne, MOCA’s director of exhibitions and education, who recommended him to the city. “His bold, graphic imagery and worldwide recognition for his public art fit in beautifully with MOCA and ViBe’s missions along with the city of Virginia Beach’s branding and efforts to be known as a cultural destination.”
Originally from Ireland, the artist began using the moniker ‘Maser’ in 1995 painting graffiti on the streets of Dublin. Maser’s background in painting and graphic design strongly influences his work. His bold use of color, simplicity of form and geometric patterns has gained international notoriety. Walls, buildings and installations across Austria, France, Slovenia, Spain, the UK and soon in Virginia Beach, exalt Maser’s relationship with color and abstract style.
A walking tour of all three projects through the ViBe Creative District in celebration of the artist residency will be open to the public on Saturday, July 29 at 10 a.m.